Project: "Samsung Series 9 Full HD 3D LE"
Company:Studio Backs
Designer(s): Jochen Backs, United States
Category: Media and Home Electronics, Professional
User's Profile : -

Entry Description: What is it: The Series 9 is a monitor which can be used for a variety of applications, ranging from business to home usage, all-purpose monitor for gaming, TV viewing, movie watching and general computing. The proprietary Samsung 3D panel allows instant converting from 2D to full HD 3D mode. It allows users to view old 2D home videos or vacation pictures and converts the content instantly from 2D to 3D with the Samsung 3D glasses and blue tooth connection sink between the two. Glasses are being shipped with the package. Currently available in two different sizes, 24inch and 27inch, as stand-alone monitor version and with built in TV tuner as HDTV monitor version. What was the design problem: The first challenge of the Series 9 Monitor design was to highlight the new LED technology and bezel thinness, its aesthetic benefits and overall newness. The second challenge was to create a completely new iconic image for Samsung in an already highly saturated and competitive market. The third challenge was to create a monitor who established Samsung as a leader in this technology and application by creating something completely new and innovative true to Samsung’s philosophy. What was the design solution and how was the solution unique: The simplistic and minimal design emphasizes the newness and technology by delivering a design in its most “essential” and “purest” form. The display and stand are combined into a single object, as opposed to traditional monitors designed with an add-on stand. The paper-like display “grows” out of its base to create an asymmetrical, elegant and recognizable look using a single sheet of brushed aluminum.

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