"All kids, we love!"
Designer(s): CREATIVE DIRECTOR: HU FA-HSIANG
ART DIRECTOR: ALAIN HU
COPY DIRECTOR: LIU XIAO-YUN
DESIGNER: HU, DI / HU, FEI, Taiwan
Category: , Professional
User's Profile : User's Profile
The Child Welfare League Foundation is established and has been devoted to help underprivileged children who are abandoned or in need of care.
Last year, we accepted the mission from The Child Welfare League Foundation to create an advertising work from which they hope to win more support from the public and work hand in hand with the foundation to help every child who is abandoned or in need of care.
In Taiwan, religions and beliefs have become the essential part of life for many people. Those who are loving and willing to help others are very much like Buddha themselves. Therefore, we base our advertisement creation in the concept of religion, whereas, in the eye of Buddha, every child is pure and innocent like lotus flowers which require lots of love and care in order to grow safely and peacefully.
While at the same time, we adopt the black and white Chinese ink painting technique combined with modern techniques to design this advertisement work for our client. Through this simple image and faith, we hope to make the voices and endeavors of the Foundation more visible to the public and touch their heart, so that more children in need can be loved and cared.
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