All kids, we love!

The Child Welfare League Foundation is established and has been devoted to help underprivileged children who are abandoned or in need of care.
Last year, we accepted the mission from The Child Welfare League Foundation to create an advertising work from which they hope to win more support from the public and work hand in hand with the foundation to help every child who is abandoned or in need of care.
In Taiwan, religions and beliefs have become the essential part of life for many people. Those who are loving and willing to help others are very much like Buddha themselves. Therefore, we base our advertisement creation in the concept of religion, whereas, in the eye of Buddha, every child is pure and innocent like lotus flowers which require lots of love and care in order to grow safely and peacefully.
While at the same time, we adopt the black and white Chinese ink painting technique combined with modern techniques to design this advertisement work for our client. Through this simple image and faith, we hope to make the voices and endeavors of the Foundation more visible to the public and touch their heart, so that more children in need can be loved and cared.

Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.

Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.