Project: "The Surrealist Bakery"
Company:Brunel University London
Designer(s): Andrew Chong Chin Chuan, United Kingdom
Category: Interior Design, Student
User's Profile : User's Profile

Entry Description: The design proposal is geared not to propose a working store with the nut abd bolts of a working bakery in place, but more on how a shop- it's identity. The proposal dedicated to looking at options and how the store would be branded if certain narratives are applied in creating it's possible brand identity. Call it our sets of spatial investigations. The first narrative plays on the idea of a store that takes the customer right into the heart of the product- THE BREAD. In additional, another approach is more on a religious art iconifies of its subject.

About the Designer/Company
+ Currently a Postgraduate student in Brunel University London for the course of MA Design and Branding Strategy. + Interior Designer with 3.5 years commercial experience under supervision of renowned architects. + Completed several commercial projects included Retail Design, Restaurant Design, Pharmacy Design, Office Design, Residential Design and Identity Design. + In Charge of a small- medium design department for several projects. Manage the progress of Schematic Design, Design Development, Contract Documentation and Contract Implementation under certain professional design management guidelines.