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Project: "20 YEARS COUNTING"
Company:LATEX
Designer(s): Alejandro Salas†, Marcela Landgrave. Ana Arteaga, Ofelia Hurtado, Manuel Cozar, Carlos Fernandez, Eduardo Esparza, Paulina Gabutti, Arely Carrasco and Diego Salazar, in collaboration with Museum+., Mexico
Category: Print, Professional
User's Profile : User's Profile

Entry Description: To celebrate its 20 year presence in the country, the audience measurement firm IBOPE AGB Mexico, sought to make themselves known to the mass audience and decided to expose some of the information collected over the decades, into a format for public exhibition during a month in the National Anthropology Museum. Museum asked us to develop the exhibition concept from information provided by IBOPE, we created the curatorial texts, scripts, graphics, multimedia and audiovisual production. We translated hard data into a series of pieces that clearly explained and accessible to the visitors, the main points of the functions that run inside the IBOPE for the communications industry and its impact on daily life of Mexicans. Floors graphics in a media time line as introduction, we cover the importance of counting for humanity from ancient times to the modern methodologies oriented to media sector in a video. We remember our last 30 years lifestyles with 3 rooms, we show our use of radio and television in some infographic walls, a motion graphics video to know about tv rating, an audiorama as listeners, wall cedules and graphics of consumer profiles and how they are measured impacts of outdoor advertising, interactive applications to know the habits of Internet users, among others pieces, using the main corporative color palette to create a subtle IBOPE positioning in to the exhibition. This exhibition was a successful project based on communicaction graphic design which had an attendance of more than 20,000 visitors, exceeding four times the original expectation.

About the Designer/Company
We are an integral design and communication boutique agency. If someone has something to say we know how to turn it into memorable ideas and images. We focus on big ideas and obsess on details. Our solutions range from conceptualization, integrated communications strategies, advertising and advertainment and cultural marketing, to execution, maintenance and care production. Nothing makes us happier than to work with the beauty, however beyond style, we are obsessed with functionality, which leads us and makes us more efficient to propose and resolve in good time and in an appropriate manner; that is why we have lasting relationships whith our clients, in which, every day, we renew or vows with their communication needs, design, technology and art. We assimilate the energy that moves the world. We conquer the tendencies generated abroad, but have our heart set in the cultural richness of our own country; this glocal vision enriches our proposal with vanguard and identity. We love to be free and independent to get to know closely our clients, be one of their own staff and create together, the secret to achieve this: latex flux, the formula we developed to give unique responses, a creative flow to conceive and materialize original seductive ideas tailored to each project. For many years we have declared our love to the exciting culture and the smart entertainment, we want to spread this passion with our work. Our ideas put energy to the institutional and commercial brands we have worked with since 2003, giving us impact and presence in Mexico and Latin America. The artificial world seduces us. Nature inspires us. Look artificial. Be natural.