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Project: "Simple not bland"
Company:Tandem Design
Designer(s): Kevin Yuen, Jeremy Vinson, Hong Kong
Category: , Professional
User's Profile : User's Profile

Entry Description: Simple not bland – Adopting a simple approach goes beyond the pure visual. It requires a mindset that focuses on the core of a brand. Leading to design that expresses a brand’s true essence. Tandem Design's self-promotion campaign was based on it's Inform–Create–Express process, in which a clear understanding of a brand's objectives and opportunities is uncovered to develop insight to deliver to the most effective design solutions to align with the business strategies of its clients. The promotional piece used a typographic approach with bold cut-out elements that transform the headline from a plain white to a visually appealing expression. The mailer is also a poster, which reveals a message reflecting the founders' design philosophy of 'Simple not bland'. The result was to clearly communicate Tandem Design's methodology while demonstrating its design philosophy to potential clients.

About the Designer/Company
Tandem Design is a strategic design consultancy. We believe that effective design has the ability to change the way a brand does business and ultimately change consumers’ attitude towards it. At Tandem Design, we’re thinkers and we’re creators. Using our Inform–Create–Express process, we get a clear understanding of the insights, objectives and opportunities to apply the most effective design solutions to deliver brand and business strategies for our clients. We provide a range of services including: Strategic Design, Brand Consultancy, Brand Management, Corporate Identity, Brand Identity, Visual Identity, Information Design, Literature Design, Packaging Design, Signage Design and Brand Guidelines.