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Project: "Merona- Clothing Apparel Rebrand"
Company:Watson & Company
Designer(s): Watson & Company is a one stop creative shop, led by William Richmond-Watson. We design brands from the ground up, and help existing companies present themselves better. We work for Target, Bath and Body Works, Luxembourg & Dayan, Mark Fletcher, Adam Whitehead, Boffo, Rizzoli, Safe Water Network, Robert Burke Associates to name a few. We do: identities, copywriting, art direction, book design, web & interactive, product & packaging design, advertising - whatever it takes., United States
Category: , Professional
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Entry Description: Agency: Watson & Company Creative Director: William Richmond-Watson Designer: Jonathan Pfeiffer Merona is one of Target's biggest in-house brands, offering men's, women's and children's apparel in over 1,500 stores nationwide. Watson & Company competed against other prominent New York and US agencies to win the total rebrand of Merona. We were responsible for all art direction, including the identity redesign, application, and execution, covering everything from hang-tags, garment labels and shoe boxes, to in-store signage. We worked closely with fashion consultants Robert Burke Associates to make Merona one of the most popular brands at Target.

About the Designer/Company
Watson & Company is a one stop creative shop, led by William Richmond-Watson. We design brands from the ground up, and help existing companies present themselves better. We work for Target, Bath and Body Works, Luxembourg & Dayan, Mark Fletcher, Adam Whitehead, Boffo, Rizzoli, Safe Water Network, Robert Burke Associates to name a few. We do: identities, copywriting, art direction, book design, web & interactive, product & packaging design, advertising - whatever it takes.