Project: "Visual identity for IDEC - Conscious consumption"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho Illustration: Gustavo Piqueira / Samia Jacintho , Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: The visual identity created for the Campaign of Conscious Consumption promoted by IDEC (The Brazilian Institute of Consumer Defense), was developed around todays urban environment and lifestyle - tarred streets, traffic signs - all in tones of brown and black. Typical elements that form part of city life such as public transportation, buildings, trash etc have been used as rubber stamp style illustrations. These depict the reality of life in a big city humorously, as opposed to regular brochures that tend to approach the subject of conscious consumption more literally with images that are less truthful and not truly representative of the contemporary urban universe, like cute leaves, smiling water drops and the Earth planet "asking for a hug".

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com