Project: "Packaging design for Disguises for Cheap Wine"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho Assistant designer: Ana Lobo, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: The packaging for the Disguises for a Cheap Wine kit ("Disfarces para vinho vagabundo", original name of the product in Portuguese, commercially available only in Brazil) was produced on Kraft paper with silkscreen printing. It includes ten fun self-adhesive labels, which can be stuck onto bottles of cheap wine as well as an explanatory leaflet that gives suggestions on how to use the labels, take advantage of your guests and bluff your way through the evening as a wine expert. The visual identity alludes directly to the products proposal: an adhesive label that behaves as a tongue-in-cheek 'disguise' for cheap wine. Using sunglasses and a moustache to "mask" the illustration of a bottle of wine has further reinforced this concept.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com