"Packaging design for Disguises for Cheap Wine"
Designer(s): Creative director: Gustavo Piqueira
Design: Gustavo Piqueira / Samia Jacintho
Assistant designer: Ana Lobo, Brazil
Category: , Professional
User's Profile : User's Profile
The packaging for the “Disguises for a Cheap Wine” kit ("Disfarces para vinho vagabundo",
original name of the product in Portuguese, commercially available only in Brazil) was
produced on Kraft paper with silkscreen printing. It includes ten fun self-adhesive
labels, which can be stuck onto bottles of “cheap” wine as well as an explanatory leaflet
that gives suggestions on how to use the labels, take advantage of your guests and bluff
your way through the evening as a wine expert.
The visual identity alludes directly to the product’s proposal: an adhesive label that
behaves as a tongue-in-cheek 'disguise' for cheap wine. Using sunglasses and a moustache
to "mask" the illustration of a bottle of wine has further reinforced this concept.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in SĂŁo Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex canâ€™t be boxed in the traditional â€śagencyâ€ť or â€śdesign studioâ€ť terms. To know more, please access: www.casarex.com