"Visual identity for Valeur Absolue Fine Fragrances and Cosmetics brand"
Designer(s): CASA REX, Brazil
Category: Print, Professional
User's Profile : User's Profile
The objective was to create a visual identity for the Swiss company Valeur Absolue that
would invigorate the Fine Fragrances market. In order to achieve this, we utilised images
related to the cosmetic sector, such as flowers and leaves; and by placing them out of
their natural environment into a more unrealistic setting, we were able to accentuate
their graphic characteristics. In this way we developed a graphic design that reinforces
Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com