Project: "Visual identity for Valeur Absolue Fine Fragrances and Cosmetics brand"
Company:CASA REX
Designer(s): CASA REX, Brazil
Category: Print, Professional
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Entry Description: The objective was to create a visual identity for the Swiss company Valeur Absolue that would invigorate the Fine Fragrances market. In order to achieve this, we utilised images related to the cosmetic sector, such as flowers and leaves; and by placing them out of their natural environment into a more unrealistic setting, we were able to accentuate their graphic characteristics. In this way we developed a graphic design that reinforces Valeur Absolues rejuvenation concept, whilst at the same time creating a unique identity.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com