Project: "Packaging design for SKYY Vodka Special Edition"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piquiera/ Danilo Helvadjian/ Samia Jacintho, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: With the primary objective of developing a promotional pack to highlight the addition of an exclusive SKYY Vodka headphone included in the pack purchase, we created a secondary pack that introduces new visual elements from the music and nightlife world that are intrinsic to the lifestyle of SKYY's consumers. We developed vibrant equalizer images that take the shape of the vodka bottle, bringing the pack to life; the headphones are shown plugged in and in use, “worn” by the SKYY Vodka Bottle, visible through the window of the pack. The modern and edgy background reinforces its positioning towards the music+nightlife visual universe, proposing a fresh new look aligned with its consumer’s lifestyle while maintaining its established visual identity’s key elements to avoid loss of brand recognition.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com