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Project: "Crest Toothbrushes"
Company:Studio Backs
Designer(s): Jochen Backs, United States
Category: Other Products designs, Professional
User's Profile : -

Entry Description: This line of Crest toothbrushes was designed to connote attributes like clean & healthy gum lines, white & beautiful teeth. The two lines feature various grip designs with Tier 1, Tier 2 and Tier 3 focus, with generous amounts of TPE (Thermoplastic Elastomer) to provide good ergonomics and anti-slip details. The toothbrush neck, head and bristles were carefully designed for each Tier. A good grip design needs to have a suitable volume, the right amount of curvature and anti-slip features. It needs to easily allow changing hand positions for different grips and angles. A toothbrush needs to look fluid & streamlined, to give a perception of being gentle on the gum. In contrast, heavy and bulky toothbrushes give the perception of being hurtful to the gum. Tier 1, Tier 2 and Tier 3 color perceptions differ from vivid colors, to white or solid colors to translucent finishes with subtle anti-slip details and complementing colors of bristles & body.

About the Designer/Company
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