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UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners
UOL Edge Gallery, Ministry of Design Pte Ltd | International Design Awards Winners

UOL Edge Gallery

CompanyMinistry of Design Pte Ltd
Lead Designers
ClientColin Seah
Prize(s)Honorable Mention
Entry Description

Singapore’s residential boom has resulted in a slew of
formulaic show-gallery buildings: homogenous, awkwardly
proportioned glass-and-plaster-and-timber cubes with
unrelated interior design, typically styled with uninhibited
ostentation and cliched visions of luxury.

In response to this, MOD's design for the UOL Edge Gallery
redefines the typology of the Singaporean condominium
show gallery on 3 fronts.

1) Respecting the context: Sensitively responding
to the irregular semi-circular site, the building strives to
maintain a strong visual frontage on the busy street,
connect to a distant pre-existing taxi stand for car-drop-off,
yet block off distracting traffic sounds.

The building’s alternating rhythm of white L-shaped walls
paired with interstitial vertical glass strips create multiple
orthogonal edges that intentionally block sights and sounds
from the oncoming traffic flow but still allow for light to be
introduced.

2) Using architecture instead of banners: Instead
of relying on oversized billboards and formulaic
architectural glass cubes to attract buyers, MOD sought to
rely on the inherent branding value of an iconic
architectural form to provide a more subtle and
sophisticated advertisement.

This form is a museum-like structure that weaves perfectly
into the restrictive site geometry yet commands a strong
presence.

3) Using spatial experience to enhance sales: The
design moves potential buyers from a busy street through a
quiet uninterrupted tunnel before entering the gallery,
cleansing their senses in preparation for the sales
experience. Buyers view the building model in a generous
double-height space, which feels protected, yet open with
natural light streaming in.

Buyers proceed up the grand central stairs to see the two
show units, which explore the notion of contemporary
understated luxury rather than typical elements of
ostentation.

Incidentally this project met with significant sales success,
with all 244 units sold-out within 8 days, establishing a
possible new alternative model for the Singaporean show
gallery.

Bio

Question, Disturb and Redefine!
Through a series of architectural & interior architectural explorations, Ministry of Design is positioned as an integrated spatial-design practice that consciously blurs prevalent intellectual & literal boundaries between interior space & exterior form. Acknowledging the limitations of these distinctions on our design process, Ministry of Design's explorations are created amidst a democratic "studio-like" atmosphere and progress seamlessly between form, site, object and space.