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Project: "50s news-gift paper"
Company:Nanyang Technological University / Designing Cultures Studio
Designer(s): Jesvin Puayhwa Yeo, Alvin Boon-Yew Ng, Singapore
Category: , Professional
User's Profile : User's Profile

Entry Description: The 50s news-gift paper is a gift-wrapping paper that belong to the unique line of Singapore Chinatown-themed merchandises. Inspired by the past where seller used old newspaper to wrap retail goods. The unique features of the 50s news-gift paper is the uses of 1950s’ Chinese newspaper of Singapore, as the stories and news of Singapore lives in the past are important sources of identity and enable us to explore and relate the past to the present. By overlaying bright big auspicious Chinese words – Fu (luck), Lu (status), Shou (longevity), Cai (wealth), Fu (prosperity), Le (happiness), Ji (auspiciousness), and Xi (double happiness) – on the old newspapers in a typographic manner, the 50s news-gift paper is a mixture of tradition and contemporary features to offer an alternative for people who are looking for fun, unique and well designed wrapper. It can be for a gift, a keepsake, a special giveaway or act as posters. Furthermore, it hopes to bring out reminiscent feelings to connect people to our past, as it is always valuable to understand our history in a small way. The 50s news-gift paper is also an Asia design that enable locals and foreigners to have a quick view into the news and advertisements of the past. This small piece of information may become a strand or thread woven into their life, or it may use as fragments of the past, like the creation of a mosaic, gradually be pieced together with the present information, and something new is created for that individual. Especially for creative people who know that heritage does not dwell on the past but seeks to understand the future. In additional, it is a design that allows foreigners to under the meaning of Chinese auspicious words printed on it.

About the Designer/Company
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer, educator and researcher based in Asia. Her research and design interests relate to the historical and contemporary cultural changes in the areas of “Asian Material Culture”, “Singapore Studies” and “Typography”. As the foundation of her research, Jesvin employs design as a means for understanding, examining and critiquing the world around her. More specifically, she believes that design questions the social, cultural, historical, technological and formal norms that surround us daily. Jesvin design work has been published in several design magazines and books, such as Applied Typography 22, Wallpaper*, How Magazine, Letterheads & Business Cards 2, Graphic Design 3, and The Design Journal. Jesvin’s research work has been published internationally, including article and book, in the areas of Singapore cultures, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, How International Design Awards and iF Communication Design Award.