The Story of JCB

This immersive, 2,500 m2 customer experience at the World Headquarters JCB charts the history and development of the company from its humble beginnings in a rented garage in Utoxetter to an international super brand.

Fourteen themed zones, including 16 landmark vehicles and 16 separate AV installations integrated into the display architecture, take the visitor on a journey of design and innovation.

Exhibition highlights include a 90 metre long glass topped, an internally illuminated time line running like a spine through the entire length of the exhibition, a giant 12 metre long skeletal model of a JCB JS200 tracked excavator built to scale out of 8mm steel rod and a 5 meter touchscreen product wall.