Walk the Line is an international music festival that
features up and coming artists performing in several
intimate locations in The Hague. We were asked to
develop the brand and to provide the organisation with
the means to market the event. As they’re positioned
outside the mainstream, we decided to represent their
leftfield status by using friendly, energetic, abstract
illustrations against a white background to create an
accessible, but unconventional look. The poster evolved
throughout the years, the first poster is that of 2010,
second is the 2011 version and the third is 2012.