"Fresh Press Agri-Fiber Paper Lab"
Designer(s): Eric Benson & Steve Kostell, United States
Category: Print, Professional
User's Profile : User's Profile
Fresh Press is an interdisciplinary research studio that explores the potential for sustainable paper production. Our goal is to develop entrepreneurial markets for paper product originating from locally produced agri-fiber and indigenous plant material. Our paper is made from seasonal fiber harvests from regional farmers. We follow the microbrewery beer industry as a model to make paper, hence our look and feel of our branding and promotion.
About the Designer/Company
Eric Benson is an award-winning designer, educator at the University of Illinois, published author, activist and international speaker on sustainable design theory and practice. He received his BFA in graphic and industrial design from the University of Michigan at Ann Arbor in 1998 and his MFA from the University of Texas at Austin in 2006 (with a concentration in design and social responsibility). His work professionally has been focused on creating enriching digital experiences on the web and environmentally friendly print and packaging material. Benson has provided digital and print work for such clients as: Credit Suisse First Boston, MADD, Texas Instruments, Toyota, the Vanguard Group, and Whole Foods Market. His research is available at www.re-nourish.com, which is the industry’s first truly independent online toolkit for sustainable graphic design. By providing reliable, accessible sustainability tools untethered to commercial interests, Re-nourish empowers graphic designers to implement sustainable decision making in their day-to-day work, helping sustainable graphic design become what design is, not merely what it “could be.”