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Project: "Lake Street Architecture"
Designer(s): Yvette Perullo, United States
Category: Print, Student
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Entry Description: Design for an identity system for a client opening an architecture studio in Arcadia, Michigan, a small lake-front vacation town. I developed a set of dynamic logos that have multiple iterations. The concept for the identity was to convey modernity, flexibility, and imply architectural shapes and qualities. The color palette incorporates colors from the local scenery.

About the Designer/Company
Yvette Perullo is an award-winning designer and Partner at Re-nourish.com, an independent online toolkit for sustainable visual communication design. Since its launch in 2008, Re-nourish has received international recognition, including the Communicator Award of Excellence for an Activist Website and finishing as a top-three finalist out of over 3,500 entries in the 2009 Cooper-Hewitt National Design Museum People’s Design Award. Yvette is currently researching and teaching design courses at Purdue University. She is working towards her ultimate goal of teaching sustainable design at the college level—helping to integrate sustainable systems thinking into the foundation of visual communications design education. Prior to attending Purdue University, Yvette earned a master’s degree in Graphic Design from the New England School of Art & Design at Suffolk University in Boston where her graduate thesis focused on developing tools and resources to encourage sustainable design practices.