"Cultura Gift Packaging"
Designer(s): Creative director: Gustavo Piqueira
Design: Gustavo Piqueira, Samia Jacintho, Luiz Sanches
Assistant designer: Ana Lobo, Brazil
Category: Print, Professional
User's Profile : User's Profile
Livraria Cultura is the largest bookstore in Brazil, and in
celebration of its 65th anniversary a range of gift
packaging was developed for CD’s, DVD’s and books.
The gift packs revive vintage medias based on the
products bookstores have sold commercially over the
past 65 years, but with a contemporary twist that leaves
consumers playfully wondering, “Is it packaging, or is it
an object?”. Drawing parallels not just between itself and
the product, but also between the store and its history,
creating an innovative concept that breaks away from
traditional commemorative editions.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com