"14th USP Book Festival"
Designer(s): Creative director: Gustavo Piqueira
Design: Gustavo Piqueira, Samia Jacintho, Brazil
Category: Print, Professional
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The objective was to develop a Poster to promote the
14th USP Book Festival, an annual event hosted by the
University of Sao Paulo in which varied editors sell their
books for a promotional price. The event is directed
towards all audiences, from kids to adults.
For the development of the poster, Instead of depicting
books through pictures, shapes or type — a more
predictable route to take — the poster moves away from
a traditional “book fair” aesthetic presenting a more
evocative design, playing on the concept of discovery of
a “treasure”/message through the bottle icon; and the
multiplicity of the event and its content through the
crow’s multiple heads, stimulating people's curiosity and
their own interpretations.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com