Project: "Brigaderia Easter Edition 2012"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira, Samia Jacintho Design: Gustavo Piqueira, Samia Jacintho, Ana Lobo, Danilo Helvadjian Assistant designers: Caroline Vapsys, Marianne Meni, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: To develop a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells "brigadeiro" sweets, we have recreated advertising prints from the 50's and the 60's and using the brigadeiro as a focal point. By replacing the popular old products (e.g.: margarine, soap, television set) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter editions. The collection is composed of presentation boxes that hold either 12 brigadeiros or 6 mini chocolate eggs, as well as trays for big eggs and stickers for individual packs. Tags with commemorative wording were also created for the prints of the Special Easter Edition.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com