"Windows Phone 8X"
Company:One & Co
Designer(s): One & Co Design Team, United States
Category: Media and Home Electronics, Professional
User's Profile : User's Profile
How do you take a two-dimensional software interface and
faithfully transform it into a three-dimensional smartphone?
Furthermore, how do you
embody the simplicity of the user interface experience into
something you can hold and feel? These challenges were the
driving force behind the
concept and design of the HTC Windows Phone 8X.
The design team imagined how a smartphone could
encapsulate the essence of Microsoft’s Live Tile—an ever-
changing, informational tile at the heart
of the interface—and bring it to life in a physical form. This
was accomplished by creating a square silhouette that
reflected the thinness and lightness
of the Live Tiles. At the same time, contrasting the linear
silhouette with an incredibly soft, pillow-like form gave a
human touch that personified the
To further achieve the original goal, Windows Phone 8X has
an iconic, uninterrupted form: curved glass wraps around to
the seamless back housing,
creating the effect of one continuous shell. As well, the thin
tapered edge arcs gracefully across the back, creating a form
that contours to the hand
and feels remarkably slim.
Technology has seen a revolution in which intelligent
products can now look less serious and be more expressive.
This is most apparent in the vivid
colors of the Windows Phone 8X that is meant to capture the
attention of a mature, yet progressive audience.
Never before has hardware so perfectly portrayed the spirit of
a software interface. The pure, refined form and vibrant
colors of the Windows Phone
8X presents a dazzling launch vehicle for an audacious new
About the Designer/Company
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