"Graphic Happiness II, 100 years of Dutch graphic design"
Company:Trapped in Suburbia
Designer(s): Cuby Gerards, Karin Langeveld, Netherlands
Category: Print, Professional
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Graphic Happiness is design project and consists of a publication, a traveling exhibition and educational programme on 100 years of Dutch graphic design. The exhibition travels trough China and shows the work of over 60 designers and their love and passion for graphic design. Design is what makes these designers happy. It also bring the two countries China and the Netherlands together and have them exchange design knowledge and culture.
The logo is therefore based on the Chinese symbol of 'Double Happiness' and the Dutch flag (red, white and blue). It symbolizes China and the Netherlands, coming together in design. The logo is printed onto three different straps, these straps hold together the furniture in the exhibition and form the binding of the publication. The logo is the literally and figuratively the binding factor in the whole design.
All the furniture is designed as a flat pack construction made out of wood and held together by the straps. No glue, screws or any other material is used. The publication is also made out of loose pages and is not binded. The only thing that hold the publication together is the strap, no glue or any other material was used.
Part of the exhibition is the ball pit, this symbolizes the fact that the Netherlands is a country that lives below sea level. Due to the struggle with water, the Dutch had to be inventive for over centuries. They had to design their nature in order to survive. From this necessity comes the Dutch design tradition that everything can be designed and it is the base for the distinctive playful and clear dutch design as we know it. On the blue balls are the portraits of famous dutch designers, so you can literally dive into dutch design history.
About the Designer/Company
Trapped in Suburbia was born in the beginning of 2004 in ‘Mariahoeve’, a suburb of the Hague, Holland. It all started with Cuby Gerards and Karin Langeveld working from their home, a tiny apartment on the third floor. And because we like to use humour in our work we thought it was a good idea to put a little humour in the name as well. Hence the name ‘Trapped in Suburbia’.
Cuby studied photography, graphic & typographic design and advertising. He started his career in advertising and returned to designing when we started Trapped in Suburbia, thus combining the best of both worlds.
Karin studied graphic & typographic design and got her masters degree in Design at the Sandberg Institute in Amsterdam. After working as an independent designer for several years she joined forces with Cuby and the result is Trapped in Suburbia. Since 2006 Karin teaches typography to third grade students of the art school in Utrecht.
Next to the design agency we also run the art gallery ‘Ship of Fools’ with which we focus on contemporary graphic arts. We also organise creative events like ‘Don’t Believe The Type’ and ‘Analog Fest’. We like to inspire not only ourselves but also other designers and give them an opportunity to present themselves and interact with each other.