Project: "Junction"
Company:Temple University
Designer(s): Max Amato, United States
Category: Print, Student
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Entry Description: Junction is a fictional restaurant identity. My concept was for the restaurant to be a true culinary journey through American cuisine. The logo is a modern take on classic railroad logo design from the 19th and early 20th centuries. The menu is separated into Northbound, Southbound, Eastbound, and Westbound dining destinations, so that patrons can choose to explore based on regional preference. The typography is inspired by vintage posters and schedules. Patrons of the restaurant can punch out their orders on corresponding tickets for each region. In addition, the takeout bags are reminiscent of luggage from the time period, complete with custom travel stickers that are designed for each culinary destination.

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