Project: "DWISS CBMM niobium watch"
Company:DWISS SA
Designer(s): Rafael Simoes Miranda Simone Mazzucato, Switzerland
Category: Other Products designs, Professional
User's Profile : User's Profile

Entry Description: In partnership with CBMM (Companhia Brasileira de Metalurgia e Mineração) the biggest Niobium miner in the world, part of the Moreira Salles Group, Dwiss (Design Watch Independent -Switzerland) produced world's first niobium (Nb1Zr) watch case. Niobium is a mineral mainly used in MRI machines, medical prosthetics, high technology, automotive and aerospace industry. It has anti-corrosive characteristics in addition to other properties that affect the strength of steel through a hardening process. Niobium is a completely hypoallergenic mineral and has optimal shock-absorbing properties, making it perfect for the watch industry and ideal for consumers needs. Niobium is a Brazilian mineral (98% of the worlds mineral is extracted in Brazil). CBMM is one of the biggest Brazilian companies and Rafael Simoes Miranda, a Brazilian designer, create the watch under this concept: The watch is a mix of tradition and technology, it have 41mm diameter, the same number as Niobium (Nb) in the periodic table. The rhombus shape of the Brazilian flag are recognized through the crown protector of the watch. The center line in the dial represents the center white line of the flag, there you can read the words Niobium - Automatic. The dial have the same antracity/bluish color as the mineral, the minute track is represented like a "chemin de fer" (railroad) typically used in classic watches, and most of the real railroads today are make with Niobium steel. The companies Dwiss and CBMM are represented on the dial, and in the inner ring of the watch you can read "Innovate, Respect, compete" a CBMM philosophy.

About the Designer/Company
Product oriented design entrepreneur, since 2003 in industrial design field, specialized in watches and luxury goods, graduated at Istituto Europeo di Design, master degree in industrial design at Scuola Politecnica di Design, and advanced studies in Marketing Strategy at University of Genève. Awarded with some of the world's most important design awards including Red Dot Design Award and IDA – International Design Award, have been a teacher in watch design at IED – Milan. Entrepreneur and founder of the watch brand DWISS, a pioneering brand for exclusive watches, such as the world’s first Niobium watch. Design and develop products for brands such as Versace, Valentino, Ferragamo, Bertolucci, Bulova, Timex, Philip watch, Hitachi, Schuster, and many others, including a limited edition watch for Sir. Richard Branson. Some publications appear in Vogue, Elle, Interni, and newspapers like O Globo and Corriere della sera.