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Project: "Il Mosnel QdE"
Company:Ferrariodesign
Designer(s): Laura Ferrario, Italy
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Franciacorta is a beautiful region south of Lake Iseo in the province of Brescia, which extends between the morainic hills. Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass. The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion that awakens a desire to open the bottle. An elegant and lively label which is balanced in its graphics and colors and in the combination with a modern font as important as Anorak, round and rigorous, that is perfectly integrated, but at the same time distinct from the original and modern elements of the label. The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging: simple and impactful, composed by two “slive et Tiroir” elements which make up a precious case. A casket holding all the expectations of the Reserve: sealed with a particular gift tag showing the QDE mark to assert the prestige of the product. Pearlescent colors that evoke perceptions of luxury to further emphasize the preciousness of the Reserve: gold for the 1.5 l bottle and a cream color for the smaller version. In contrast, internally, the box is a matt black that brings out the clarity of the bottle: in short, all designed to enhance every detail. It was decided to dare using a transparent polypropylene to give new sensations: print all in a gold fall to enhance the elegance of simplicity the product.

About the Designer/Company
My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360 °: logo design, corporate identity, catalogs, brochures, layouts, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: " For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It’s being remembered! The media we can use nowadays are infinite, but for me "Paper", with its thousand different nuances and appeal to the senses, is still the most effective way: touch, with the use of various embossings, thicknesses or materials; sight, with the various printing technologies; hearing, the sound of the pages turning; and smell, the smell of the ink. In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.