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Project: "Equilibrium Capital Logo and Investment Sector Symbols"
Company:Gee + Chung Design
Designer(s): Design Firm: Gee + Chung Design Creative Director: Earl Gee Designer: Earl Gee Illustrator: Earl Gee, United States
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Equilibrium Capital is a financial services firm focusing on sustainability-driven investments in real assets including energy, transportation, land, agriculture, real estate, and water. The mirrored forms create a distinctive and proprietary "E" for equilibrium, symbolizing natural systems in balance. The curves evoke the motion and flow of dynamic equilibrium and their upward orientation conveys investor growth. The symbol's blue and green colors represent water and land, respectively. Each of the company’s investment sectors is distinguished by a meaningful symbol and an appropriate light/dark color scheme to convey balance and equilibrium, creating individual icons which retain a strong family look.

About the Designer/Company
Earl Gee is Partner and Creative Director, with Fani Chung, of Gee + Chung Design, an award-winning multidisciplinary brand communications firm based in San Francisco. Gee + Chung Design enjoys the challenge of making complex new technologies understandable through innovative design strategies which engage audiences and enable clients to stand out from competition. The firm has built an international reputation for developing successful branding, print, packaging, environmental and interactive programs for leading clients including Apple, Adobe, National Semiconductor, IBM, Oracle, Lucasfilm, the Federal Reserve Bank, Chronicle Books and Stanford University. Earl was formerly a designer at Landor Associates in San Francisco, creating identity programs for Fortune 500 companies and senior designer at Mark Anderson Design in Palo Alto, designing award-winning branding programs for Herman Miller, PG&E and the Oakland Museum. Earl has been named in Graphic Design USA’s 50th Anniversary Survey as one of the 50 “Most Influential Graphic Designers Working Today” and one of its “People to Watch in 2010.” He was also one of only 50 U.S. graphic designers selected for the international edition of Who’s Who in Graphic Design. He has served on a U.N.-sponsored design delegation touring China, lectured at leading universities and design organizations across the country and served on the board of the San Francisco chapter of AIGA, the professional association for design. He is a frequent juror for major design competitions including Communication Arts, Spark, Creativity, Critique, STEP, Publish, Exhibitor and Sappi Paper. He received his BFA in graphic design with Distinction from Art Center College of Design and was included in Design Impact: A History of Art Center College of Design.