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Project: "David Bradley Chocolate"
Company:Hall & Lien Creative
Designer(s): Tom Lien, Tori Hall, United States
Category: , Professional
User's Profile : User's Profile

Entry Description: David Bradley is an amazing line of chocolate that has been around for over 30 years, but has never really had a brand image. They challenged H&L Creative with the task of designing a new brand that would be memorable, would set them apart from their competition and would prominently feature the taste appeal of their delicious chocolate. Just weeks after hitting the shelf next to the old packaging, the rebranded design has become a best seller in their stores. It has increased sales, and has given them a brand that they can now be proud of.

About the Designer/Company
Tom Lien brings over 15 years of experience as a designer, creative director and brand strategist. He’s passionate about great design and the power it can bring to the marketplace. As Co-Founder and Creative Director of Hall and Lien Creative, Tom manages and directs brand consultants, designers and production specialists working in the areas of consumer and corporate branding assignments, new product development, brand identity, packaging, structural design and integrated marketing solutions. His responsibilities and leadership help guide all strategic and creative efforts at Hall and Lien Creative. Prior to forming Hall and Lien Creative, Tom worked at several top design and branding agencies throughout Chicago. His extensive career experience includes serving as a designer, art director and brand strategist for many global Fortune 500 companies such as Pepsi Co., Kimberly Clark, Kraft Foods, CVS, Quaker, General Mills, Nokia, Oscar Mayer, Miller, Gillette and many others. He has been the recipient of numerous design and branding awards, such as International Packaging Professionals, American Graphic Design and Aimcal Awards.