"NTAA - Visual Identity"
Company:Oven Design Workshop
Designer(s): Claudia Rueda, Diego Cáceres
(Oven Design Workshop), Colombia
Category: , Professional
User's Profile : User's Profile
Visual Identity for North Texas Arrhythmia Associates.
The concept of identity created by the design team, was based on the formal synthesis of a heart, principal and fundamental element of this practice. The proposed visual language aims to introduce North Texas Arrhythmia Associates (NTAA) as a modern brand, to inspire confidence in his patients and generate remembrance in them.
The symbol was structured from geometric and symmetrical modules, which along with the red color range, generate power and dynamism. The sans serif typography was chosen due to it's legible and stylish, which besides being sober, evokes the human warmth.
About the Designer/Company
Design workshop, focused on Branding and illustration.
Heads of art: Claudia Rueda - Diego CĂ¡ceres