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Project: "UP24 for Jawbone"
Company:fuseproject
Designer(s): Yves Behar & fuseproject, United States
Category: Other Products designs, Professional
User's Profile : User's Profile

Entry Description: One of our target insights is that people can't get enough info about themselves. UP24’s advantage is that from micro information to macro insights, 24/7 engagement can give you personal, on-the-spot, feedback that motivates you towards your goal. Because you get the insights you need, when you need them, you have all the time to understand and take action. Because you can see how your activity changes over time, you can see how impactful these insights are for your behavior. It’s the kind of feedback loop you need to make continuous improvements. We spent time crafting a new texture inspired by the circadian rhythms of life and transitions from night to day to night. It is expressed as a wave from that changes frequency and direction as it travels around the surface of the band. It would be trite to say we designed UP with human factors in mind; we designed with real people in mind. For a 24/7 system to work, the entire design ethos must be approached from the perspective of real, gritty, and exuberant everyday life. The band has to be comfortable to wear and made of the best materials, but also be stylish enough to always be there. It has to be an extension of your self-expression, without bucketing the user into a "label" or a "category". UP24 is not just for the athlete, no just for loosing weight. Unlike others, we deliberately crafted a design without the distraction of a display, giant logos, or blinking lights: all the excitement and actionable data is on your phone, ready when you want it. We want to engage deeper, beyond the superficial gadgetry that creates short terms excitement.

About the Designer/Company
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