"Evergrande Group Exhibition Center"
Company:BRC Imagination Arts
Designer(s): Executive Producer: Marci Carlin
, United States
Category: , Professional
User's Profile : User's Profile
For the Chinese real estate development corporation,
Evergrande Group, BRC Imagination Arts was selected to
create several fully-immersive, multi-sensory media
experiences for a visitor exhibit showcasing the company’s
extensive real estate development projects, as well as
showcase the company’s vast involvement and contributions
to the cultural and social fabric of China.
The first media experience is “Windows of Evergrande,”
provides a welcome presentation, which employs a multi-
screen, floor to ceiling, “video wall” experience.
The second media space is a ‘time tunnel’ presentation,
provides guests with “The History of Evergrande,” by
surrounding the viewer with a story that literally unfolds as
visitors walk through the space, through original animation
in the style of traditional Chinese art and calligraphy.
The third designed media space presents Evergrande’s
rapid growth as it unfolds through projections upon a three
dimensional “Map of China” and adjacent surrounding
panoramic screen display.
The fourth space, the “Spirit of Evergrande,” likewise
surrounds each guest through an eight-screen presentation,
showcasing the company’s rich involvement with civic and
cultural endeavors in China, as well as the company’s strong
corporate culture, which is founded upon integrity and social
The final media presentation, “Future of Evergrande,” is a
fully-immersive experience that engages several of the
visitor’s senses, through a presentation that incorporates a
4D theater, using custom 3D film, synchronized motion
based theater seats and environmental special effects.
About the Designer/Company
For over three decades, BRC Imagination Arts has been Creating Experiences That Matter - designing and producing unparalleled brand experiences, world expo pavilions, and attractions that engage, inspire and entertain millions of visitors all over the world. BRC clients include Volkswagen, Heineken, Disney, China Mobile, China Telecom, Evergrande Real Estate Group, and General Motors. BRCâ€™s projects have been honored with more than 300 international awards for creative excellence, including the Council of Europe Museum of the Year 2012, Multiple EVENT Gold Awards, 18 THEA Awards for Outstanding Achievement in immersive entertainment and two Oscar nominations.