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Project: "Escola Viva Library"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho Assistant Designers: Deiverson Ribeiro / Marianne Meni , Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: We've developed an identity for Escola Viva's library. It was composed by a matrix, a stamp that portrays an open book. The logo was formed by the juxtaposition of several imprints of the stamp creating the letter "B", initial of "Biblioteca" (translation: "Library"). The identity also presents auxiliary illustrations composed based on this matrix, engaging and colorful compositions not only replicate the symbolic image of the open book, but also allow its myriad content to come to life — depicting different worlds that rise from books —, stimulating people's curiosity, allowing the library to reach out to its readers through its identity.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com