Project: "Burger King Family Combo"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Ingrid Lafalce / Samia Jacintho Assistant designer: Marianne Meni Strategy/content: Cristiano Vinciprova Machado / Letcia Genesini, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: For the launch of their new 'Family Combo', Burger King needed the development of packaging capable of bringing parents and children together during their meals. The solution was to go beyond a mere "combo bag", adding fun activities that took the main difference between them, the generation gap, and embraced it as the main subject for them to interact. The box presents a myriad of objects and gadgets from both generations in a modern and colorful pattern with the 'Deliciosamente Juntos' (Deliciously together) lettering at the center, whilst, when opened, the box unfolds into a place mat for each one, with activities which explore different cultural aspects of each generation, allowing them to not only share a delicious meal, but to truly spend a real moment of bonding.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com