"Burger King Family Combo"
Designer(s): Creative director: Gustavo Piqueira
Design: Gustavo Piqueira / Ingrid Lafalce / Samia Jacintho
Assistant designer: Marianne Meni
Strategy/content: Cristiano Vinciprova Machado / Letícia Genesini, Brazil
Category: Print, Professional
User's Profile : User's Profile
For the launch of their new 'Family Combo', Burger King
needed the development of packaging capable of
bringing parents and children together during their
meals. The solution was to go beyond a mere "combo
bag", adding fun activities that took the main difference
between them, the generation gap, and embraced it as
the main subject for them to interact.
The box presents a myriad of objects and gadgets from
both generations in a modern and colorful pattern with
the 'Deliciosamente Juntos' (Deliciously together)
lettering at the center, whilst, when opened, the box
unfolds into a place mat for each one, with activities
which explore different cultural aspects of each
generation, allowing them to not only share a delicious
meal, but to truly spend a real moment of bonding.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com