Project: "Cliches Brasileiros (Brazilian Cliches)"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira Assistant Designers: Samia Jacintho/ Danilo Helvadjian / Marianne Meni / Caroline Vapsys, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: "Brazilian Clichés" was composed using images from an old catalogue of Brazilian letterpress clichés. But the reason for its title is not only due to the clichés used for the composition of its illustrations. At each page's turn, we run into other types of Brazilian clichés: historical ones, like the arrival of the Portuguese, the catechizing of native Indians, coffee and gold economic cycles... it even includes contemporary Brazilian clichés, full of traffic jams, debts, closed condominiums and alienation – Portrayed in an irreverent contemporary visual narrative.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com