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Project: "USP Catalogue"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Developed for the University of São Paulo's Research and Extensive Studies Program, the project plays with a modern all-type graphic style, in which the letters and words take varied proportions and vibrant colors, creating a visual rhythm which presents a catalogue with a somewhat 'dense' content with an engaging visual narrative. The result is an eye-catching and user-friendly university catalogue that stands out within its genre.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com