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Project: "MasterChef Dining and Bar Pop Up"
Company:director: Alex Zabotto-Bentley, Interior Designer Chantel Covey, Technical Production Peter Harley, Production Director: Anna Patterson: Style Producer: Jenni Munster, Junior Stylist Britney Scali, Australia
Designer(s): Interior Designer Chantel Covey, Technical Production Peter Harley, Production Director: Anna Patterson: Style Producer: Jenni Munster, Junior Stylist Britney Scali, Australia
Category: Interior Design, Professional
User's Profile : User's Profile

Entry Description: AZBcreative was engaged in 2014 to craft an amazing pop-up experience, the scale of which was as yet unseen on Australian shores. The mission was to create a venue for premium dining with sense of permanence and luxury. AZBcreative designed and constructed a two level, multiple room, semi-permanent dining space and bars based entirely out of scaffolding. The project was designed for consumers and lovers of the popular international TV show MasterChef and foodies alike. Inspired by Victorian Pavilions, a 20metre by 30metre marquee shell was transformed into a classical, European restaurant. The Scaffolding skeleton was perfectly clad in wall panels and custom made pavilion columns, complete with architectural mouldings, from skirting, wainscoting and dado lines. Unique moments existed in the design such as 33 vintage, milk-glass pendant lights floating over the dining space from the 11metre high ceiling to multi filament globe ‘cubedeliers’ above the kitchen. The interior was further illuminated with panels of clear light diffusing roof that allowed the external environment, buildings, views and the starry night sky into the experience of the diners. Measuring 12m x 6m the central kitchen witnessed the creation of over 600 dishes per evening. AZBcreative brought in 16metres of Carrara marble and raw Oregon timber to form the dramatic counter, topped with custom designed powder-coated steel shelves to display fresh produce, décor elements and hand calligraphied blackboards. AZBcreative designed a geometric floor that framed the kitchen and created a sense of scale and modernity. The upstairs public bar and private high-tea rooms with their classic mix of Bentwood chairs, antique baker lights, leather Chesterfields and Victorian pressed tin, provided space to unwind after work and observe the culinary action below. AZBcreative were inspired by Victorian pavilions, Belle Epoque Europe and the Golden Age of industrial architecture, creating a luxurious lofty space.

About the Designer/Company
AZBcreative is a full service creative agency. We pride ourselves on execution with excellence on a vast range of projects, from large installations and events to communication, interior design, shop fitting, marketing campaigns styling and product design. With a talented staff from different creative backgrounds, the team has the depth of experience and passion to handle any challenge. AZBcreative is about taking a single idea and creating a visual world around it. We utilise the power of art to create unique immersive and long lasting experiences. AZBcreative has masterminded productions for many of Australia’s hottest media and social events, including the Cleo Bachelor of Year and Harper’s Bazaar Luxury Awards in Australia, the launch of the sporty BMW X3 and overseas, including the outstanding Crystal Ball at the Singapore Grand Prix for 400 guests. AZBcreative has been honored to work with with a myriad of clients, from Palazzo Versace, Waterford Crystal and The Sydney Theatre Company to Brown-Forman and Lady Gaga. The AZBcreative team continues to go from strength to strength, working with leading PR, corporate and bespoke clients for everything from international launches to beautiful, tailored weddings and private events. We’re proud to be at the top of our game. When you look at any of our events from the biggest launches to the most intimate occassions, you’ll see it’s the details that really distinguish our work. We love the details!