Project: "Bowflex MAX Trainer (TM)"
Company:Nautilus, Inc.
Designer(s): "Industrial Design lead, Kevin Hendricks", "Mechanical Engineer lead, Marcus Marjama", "Product Graphic Design lead, Lisa Sevier", "Project lead, Jake Peterson" "including the entire Nautilus, Inc. project design team: electrical engineers, industrial designers, mechanical engineers, graphic designers, product docs, user interface team and project managers", United States
Category: Outdoor and Exercise Equipment, Professional
User's Profile : -

Entry Description: Our product design team was challenged to create a cardio product for the home that motivates, engages, and gives users a full body workout. It had to cut the workout time in half, while pioneering a workout product not seen before in the fitness industry. The result is the Bowflex MAX Trainer™ – a one-of-a-kind cardio machine that burns more than two- and-a-half times the calories of other exercise equipment in 14 minutes and engages the upper body 80 percent more than a traditional elliptical. Its sleek design, inspired by high- performance motorcycles, enables full-body movement while remaining easier on the joints than running on a treadmill. Studies showed that lack of time is the biggest barrier to exercise, so we set out to create a cardio machine that would burn more calories more quickly. We developed hundreds of sketches and numerous prototypes that combined the best of an elliptical and a stepper. By rotating the machine 90 degrees and leveraging Schwinn® Airdyne technology™ we created faster speeds and a higher calorie burn. The interval workout setting maximizes the benefits of afterburn, and can increase metabolism up to 48 hours after a workout is complete. We wanted a product that was fun and engaging and visually it had to drive the consumer to push past their comfort zone so we replicated the tachometer of a motorcycle so users could see how many calories they burn every minute. The gear shift, like a throttle grip, allows users to quickly adjust resistance. Users have access to the benefits of interval training while still enjoying the comfort and simplicity of other cardio machines. They can track their workouts with a free app, which wirelessly transfers data via Bluetooth®. Bowflex MAX Trainer is shaking up the fitness industry with this 14-minute interval training cardio machine of the future.

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