HOME

 
 


Project: "QWERTY sofa"
Company:ZO-loft architecture & design
Designer(s): Andrea Cingoli, Valentino Castelli, Umberto La Sorda, Italy
Category: Home Interior Products, Professional
User's Profile : User's Profile

Entry Description: Arms folded and cheek pressed on the keys. Sooner or later, at home or at work, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard, into a sofa bed, QWERTY is proposed to hold you on its soft “keys” on evenings while working in the office or at home on a rainy afternoons spentwatching the home video, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single key/cushion is adjustable in height to give total freedom to the full available surface. In this way, the furniture becomes a playful carpet, a comfortable support but an unconventional surface, to let the users to be able to design new configurations useful for everyday life, and to be happy to finally sleep on their keyboard.

About the Designer/Company
1/4 architecture + 1/4 product design + 1/4 communication + 1/4 researching lab. Founded by Paolo Emilio Bellisario, Cristian Cellini, Andrea Cingoli and Francesca Fontana, ZO_loft architecture & design is an architectural and product design practice with operative offices in Italy, France and UK. ZO_loft was born believing in mobile, sustainable, and flexible architecture, design and urban space. Planning and managing the changement ZO_loft is following its aims by reinventing or hybridizing functions, contaminating or showing an apparent funcional disgregation. Since its founding ZO_loft is networking with national and international partners mixing an ongoing research and experiences, creating new connections for knowledge and innovation on a common research and experimentation about dynamics of contemporary design. ZO_loft proposes to discover and use inexpensive and sustainable technologies and materials, to analize recovery and recycling processes, to investigate in human’s life-style and activities, providing easy marketing strategies and better understanding consumer’s needs. Since 2011 ZO_loft is partner of the urban lab Cityvision. They collaborate with with the Faculty of Architecture of Pescara and the Quasar Institute - Design University of Rome. Their architectural and product design works had been awarded, exposed and published worldwide.