The Real Job

The cover of this book is turned inside out. The front cover is inside, the endpaper is outside. The book itself is not printed in regular CMYK. Since the book is about experiments, we decided to replace the cyan with a neon PMS blue, magenta with a neon PMS pink, and yellow with a neon PMS yellow. We did print the book like a normal CMYK printwork would be printed. This gives the book a surprising effect and makes the photos pop out.

FC de Omslag is a collaboration between the library and the archives in the city of Gouda. This initiative was set up to explore and experiment how they, together with the inhabitants of Gouda, can create culture. The book is an adventure book about dealing with culture in a new experimental way. The ‘de Omslag’, means ‘book cover’ and refers to both the books in the library and the archive. But it also means ‘turning point’, which the team believes this project could mean for them.

This is also the reason why we deliberately chose to make the cover of this publication a focal point. The cover is turned inside out. It makes you look twice, and that’s what FC de Omslag is about.

We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.