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Project: "The Rittenhouse"
Company:Richardson Sadeki
Designer(s): Clarissa Richardson, Lenn Cheung, United States
Category: Print, Professional
User's Profile : User's Profile

Entry Description: The Rittenhouse is a five star hotel located on one of Philadelphia's most well known public parks, Rittenhouse Square. This full identity re-brand including name, logo and mark design(s) was inspired by the Beaux-Arts style of Paul Philippe Cret, the architect of Rittenhouse Square, as well as many Grand Dame hotels throughout Europe. A bird's eye view of Cret's design for the square was translated into a flat pattern that is used as a recurring branding element. The collateral includes all hotel print service, sales operational and guest collateral including stationary system, key cards, city map, seasonal hotel newspaper, umbrellas, tote bags and VIP kit.

About the Designer/Company
Richardson Sadeki is a design company that provides architectural, graphic, and packaging design for companies seeking integrated concept development and a unique end user experience. By offering a full array of services necessary to create a company’s visual image, Richardson Sadeki provides an intelligent approach to brand building, ensuring that a cohesive “personality” infuses every element. To this end, Richardson Sadeki undertakes unique and challenging projects that combine every aspect of design in the creation of a visual identity. Richardson Sadeki’s current projects cover a wide range of industries: hotels, condominium developments, spas, consumer goods, beauty, and medicine.