Project: "All Night (Live from the Red Carpet)"
Designer(s): Jon Berry, Reuben Lee (for E!), Danielle Velarde (for E!), Rylee-Ann Romero (for E!), United States
Category: Multimedia, Professional
User's Profile : User's Profile

Entry Description: Directors Cut of a promo for E!'s Live from the Red Carpet coverage of the Primetime Emmy Awards. E! had licensed the song "All Night" by Icona Pop and wanted a look that was equally upbeat and energetic, that would look and feel clean and modern like E!, and capture the party vibe of their coverage. Their rough cut opened with a cube transition reference to their mic flags they hoped I could use. By deconstructing the cube so that it became several layers moving in opposing directions while keeping the "subject" layer stationary, it now carried some level of surprise. A linear version of the cube also references both camera shutters and the E! signature "GlamCam360" spin while motivating movement into transitions or animation. The other primary element is what came to be called the "echo" - outlined typography that repeats itself toward or away from camera in layers meant to reference the extensive ongoing coverage - and thus the main theme of the promo, "we can do this all night." Other secondary elements include larger than life typography that works as windows to the activity happening on the red carpet, as well as linear bands of red that represent the carpet itself.

About the Designer/Company
Jon Berry is a creative director and motion graphic designer/animator. A winner of more than 75 awards including multiple Emmys, Tellys, International Design, Creativity, Promax, & BDA International awards, Jon is an admitted typography fiend. Until December ‘05, he was the design/creative director of Fine Living tv network, helping to lead its look and feel since its inception in 2001. Since then, he has created solutions for clients around the world while watching the surf from his base in Manhattan Beach. Jon is a fan of travel, modernism, kitsch, gourmet food trucks, gastropubs, rodeo, and supporting the LA Galaxy as a part of the Angel City Brigade. The quickest way to his heart is through good kerning or a good weissbier. Or both.