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The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners
The Bagel Bar,  | International Design Awards Winners

The Bagel Bar

Lead Designers
Prize(s)Honorable Mention
Project LinkView
Entry Description

The fictional bagel bar based in Glasgow would offer a carefully selected range of ingredients as well as other exciting gourmet and delicatessen products of the highest quality. I wanted to create a brand that conveyed a healthy, fresh and professional feel whilst also retaining a modern look that would appeal to any city worker looking for lunch. Consumers grow more and more concerned about what they eat and drink and I wanted the brand to reassure them about the quality of the products.

The design solution for the bagel bar branding is focused on a poetic, minimal style that highlights the simple process used when making a bagel in an engaging way.
The pattern on the packaging has been hand drawn to show the unique way that bagels are made. I had to distinguish the company from the range of competitor companies that are based in Glasgow. As a result, my approach with clean, san serif typography gives the logo a luxurious feel mostly associated with high-end fashion brands.