Designer(s): Ray Yen, Liting Wang, Taiwan
Category: , Student
User's Profile : User's Profile
Park Hyatt wants to expand its activity by creating a new chain of small-sized hotels, addressed to a young target (aged 18/30, with good disposable income, well-educated and interested in arts/design/culture, traveling for leisure with friends or as a couple) in small towns that benefit from the presence of one or more touristic attractions. The hotels will be located in small, charming historical buildings. In order to define the basic elements of the brand image, this project includes a new name and brand identity.
About the Designer/Company
Moho, a multi-disciplinary creative office that serves as a visual storyteller and strategist for a range of local and international corporate client, organizations, individual, and self initiative project. We focus on communicating clear messages through a carefully aesthetic resolution. Our designs are based on concepts because good design is about transferring a client’s inspirations.