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Project: "Hold"
Company:Bronson Atkin
Designer(s): Bronson Atkin, Australia
Category: Avant-Garde, Student
User's Profile : User's Profile

Entry Description: Masculine identity and its relationship to the physical form is examined in this menswear collection; desire, ambiguity and the sensation of pleasure. Hold draws a sensual tailored silhouette that embraces the male figure, admiring male beauty by gently sculpting the form. The silhouette has been designed to embrace the body, as if in an affectionate embrace. Traditional aspects of men’s bespoke tailoring have been consolidated with the designer’s foundations in dressmaking to refine the sensual silhouette of Hold. The collection is crafted to examine the cloth’s relationship with the male form. Rather than using a block, the fabric has been draped directly onto the figure. By examining the fall of the cloth, and subtly easing it close to the body, to follow the natural structure of a male’s physique, the form of the garment is achieved. Design features are unique, such as stand collars that wrap around the neck and vanish behind the button extension. The line created by this draws your eye up towards the face creating intimacy. Subtle re-proportioning and re-positioning of traditional tailoring conventions are used; trousers are drawn into the waist, draped to wrap up the legs with the volume of fabric constrained by the waistband. The selection of cloth focuses on ‘white noise’; a range of high quantity fabrics, textures and prints which emulate flickering and visual static. Knitwear is hand knitted made from Australian 100% Merino wool, and the collection includes digital prints, wool milton, wool herringbone, flocked wool, speckled mesh, cotton-lurex and cotton-silk blends. Fez hats are constructed from contrasting felts. The inspiringly rich layering of textured and printed fabrics generates a constrained romanticism; Hold.

About the Designer/Company
After graduating from high school in the Northern Rivers of New South Wales, Bronson Atkin received a position to study with the National Institute of Dramatic Arts Brisbane based Young Actors Studio in 2009. Whilst undergoing training in the dramatic arts, Atkin also commenced studies in graphic design with North Coast TAFE. The grounding in both studies of acting and graphic design developed a unique, creative style to the emerging talent’s work. This began to reflect in the progression of accolades Bronson Atkin has received over the past 5 years. On his acceptance into a Bachelor of Design at Whitehouse Institute of Design, Sydney in 2011 Atkin continued to develop his unique design aesthetic in the study of fashion design. Early into the designer’s studies at Whitehouse, Atkin won Henry Roth’s Little Black Dress competition having three dress designs placed into production for retail at $120-$300 under Henry Roth’s label. The designer was then selected in 2012 to begin construction of a capsule collection Ascension to show at MBFW China as a finalist of the Hempel International Fashion Design Awards in Beijing. Bronson Atkin for his graduate collection Hold developed a tailored menswear collection that draws a sensual tailored silhouette that embraces the male figure, admiring male beauty by gently sculpting the form. Atkin’s design work is a delicate examination of the form and the relation it has with the cloth the garment is constructed in. Atkin’s design aesthetic has become notable for its acknowledgement of the traditional aspects of tailoring while contemporising traditional conventions by subtle re-proportioning, re- positioning and sculpting the structure of the garment to the body. Upon presenting Hold the emerging fashion designer received on behalf of Vogue Australia the Emirates Italian Scholarship to the Accademia Italiana in Florence, Italy, and the opportunity of a Vogue experience in Milan.