Project: "Extraordinary in Ordinary"
Company:Albert Cheng-Syun Tang - ACST Design
Designer(s): Albert Cheng-Syun Tang, Taiwan
Category: Print, Professional
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Entry Description: Written by Albert Cheng-Syun Tang, Extraordinary in Ordinary is a MA thesis finished in Kunst- og designhøgskolen i Bergen (Bergen Academy of Art and Design, a.k.a KHiB) which analyzes and explores how design can guide people to find the concealed value in their relationships with objects in everyday life. The book consists of a philosophical research about discovering the unnoticed moments in daily lives as well as a documentation of the proposed design outcome, the Daily You diary mirror. The concept of book design was to symbolize the imaginative space between ordinary and extraordinary discussed in the research by manipulating a minimalistic and quiet visual language.

About the Designer/Company
A design practitioner, thinker and wandering photographer. Born in 1979 in an island country, Taiwan. He graduated from National Yunlin University of Science and Technology with a BFA degree in visual communication design. From 2004 to 2009, he joined Premier Image Technology and Foxconn Technology Group as a visual and product designer, and was responsible for both visual and product design projects for various brands such as Pentax, Mitsubishi, Vivitar, Casio and Olympus. Meanwhile, he also stepped into publishing industry, designing books and related print projects for many publishers. In 2011, he finished his MA degree in design from the Kunst- og designhøgskolen i Bergen (Bergen Academy of Art and Design, a.k.a KHiB) in Norway, and his Master thesis “Extraordinary in Ordinary” has earned him the “New Comer of the Year” from Bergen Design Week (RAFF). He has received various awards including the Red Dot Design Concept Award, International Design Awards(IDA), Taiwan Visual Design Golden Award, National Geographic Photography Award, International Photography Awards and so on.