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http://vimeo.com/81675263

Project: "Story"
Company:Grass Jelly Studio
Designer(s): Production House:Grass Jelly Studio Director:Muh Chen Associate Director:Showy Lin Executive Producer:Yi-Chien Lee Lead Designer:Weiting Chen VFX Supervisor:Ming-Yuan Chuan Modeling: Chia-Hua Yu E.T Liu Hsiao Han Tseng Nigel Huang Weiting Chen Shu-Min Wu Pony Liu Winson Chao Ming-Yuan Chuan Li Kang Jing-Kai Yan Wei-Shin Wang Textureing: Chia-Hua Yu E.T Liu Hsiao Han Tseng Nigel Huang Weiting Chen Shu-Min Wu Pony Liu Winson Chao Ming-Yuan Chuan Li Kang Animation: Weiting Chen Nigel Huang Chia-Hua Yu Hsiao Han Tseng Winson Chao Li Kang Lighting: E.T Liu Chia-Hua Yu Hsiao Han Tseng Nigel Huang Ming-Yuan Chuan Compositing: Ming-Yuan Chuan Weiting Chen Chia-Hua Yu Nigel Huang Hsiao Han Tseng Shu-Min Wu Actor: Dantol Peng , Taiwan
Category: Multimedia, Professional
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Entry Description: The theme of this song's lyrics is actually started from expressing the lyricist's messy mood sensed from the autumn scenery before his eyes. The feeling gradually becomes cheerful and elastic because he slowly understands what he yearned for is a peaceful and tranquil life. After all, life is like a dream. He realized that he should follow his fate and live a free and unfettered life, rather than concerning about life burdens and worries. The theme actually covers a lot of Oriental philosophical thinking. The first major topic of the thinking is originated from Tao Yuanming’s Peach Blossom Spring. The land is also known as the Chinese peoples’ collective spiritual sustenance. The second major topic of the thinking is derived from the penultimate sentence of the lyrics, saying "Shall not be affected by windswept, rain or shine." It’s from a very famous ancient Chinese poet Su Dong Po's poem to describe a person experiencing the ups and downs of life and finally adapts to it, feeling open-minded and comfortable. The third major topic of the thinking is called “Zhuang Zhou meng die” in Chinese and it means that “Zhuangzi dreamed he was a butterfly”. It’s a famous ancient Chinese fable come from the Chapter 2 "Discussion on Making All Things Equal" of ZhuangZi’s philosophical book. ZhuangZi was a great ancient Chinese philosopher. He thought that if the human beings can break the boundaries between life and death, or even the boundaries between things and the human beings, then the human beings will gain the true happiness of life. His philosophical thinking was written and manifested in an ethereal manner, so it’s often cited by the philosophers and writers all over the world.

About the Designer/Company
In 2005, We founded production studio Grass Jelly in Taipei, which provides thorough visual production services from directing to CG, VFX and live-action. Grass Jelly has become one of the best visual production companies in Asia as it successfully draws wide media attention, and is invited to participate cross-country, high-end campaigns for television commercials and music videos. In 2013, a Pepsi television commercial featuring Momo Wu built up impressive brand awareness. Its music video version broke a record for music videos in Chinese-speaking Asia with a 100 million click-through-rate over an internet media platform. We have dedicated the past decade of our careers to directing breathtaking visual artworks by integrating filmmaking arts and digital technology in CG/VFX. Our work has won or been nominated for numerous international visual awards, including the Red Dot Design Award (Germany), the iF Design Award (Germany), the MTV Europe Music Awards, the MTV Video Music Awards Japan, the IDA International Design Awards(USA), the Berlin Music Video Awards (Germany), the KKBOX Music Awards (Hong Kong), the Golden Melody Awards (Taiwan), the Golden Horse Awards (Taiwan), the STASH magazine showcase, etc. Our portfolio represents our unique sense in visual presentation: edgy, glamorous and full of delicate details. Our work is a refreshing voice that guarantees a perfect synergy of live-action and CG/VFX across various media resources and platforms.