This vibrant banner design was created for the Hôpital général juif / Jewish General Hospital to promote their achievement of being named one of Montreal’s top employer for the 2nd consecutive year.
The client was looking for a design that would incorporate elements of their brand and by eye-catching from a distance. The color and exploding pattern of leaves (adapted from the institution's logo) are used to reflect the excitement and pride the hospital has in this major achievement and present this news to the city. We kept the lines of the piece minimal because we felt that as a design for a hospital, the banner should look clean and trusted.