"Field & Stream"
Company:FRCH Design Worldwide
Designer(s): Paul Lechleiter, Chief Creative Officer
Jim Lazzari, Chief Architectural Officer
Barb Beeghly, Vice President
Doug Bunker, Director, Graphic Design
Nicole Roberts, Senior Graphic Designer
Becca Vickery, Graphic Designer
Terri Altenau, Director, Interior Design
Ashley Floyd, Resource Designer
Amanda Searfoss, Interior Designer
Joe Brumback, BIM Model Manager
Anne Fugazzi, Project Coordinator
, United States
Category: , Professional
User's Profile : -
The brand new store prototype is a retail experience for the ultimate outdoorsman -
targeting the hunting, camping and fishing enthusiast. Based on the infamous
magazine with the same label, Field & Stream now has the authority in the retail
space. Outside showcasing the products, the overall space was transformed into a
warm, rustic environment that truly brings the outdoors, in. With the goal being to
keep the space as realistic as possible, authentic, stone-wrapped columns, warm
wood floors and polished concrete aisles set the foundation for the design. Every store
has a strong, wide center aisle immediately upon entering, with overhead panels and
custom light fixtures for easy customer navigation.
Finding ways to integrate taxidermy into the design in a meaningful way, allowing a
story to be told, was an important factor in the overall ambiance. Intricate taxidermy
displays create key focal points throughout the space while natural materials create
an ideal space for not only shoppers but the employees, experts in their field, to share
one-on-one product knowledge with the consumer.
The graphic communication within the store needed to be a layer that would enhance
the bold architecture and design of the store. By adding soft photography, simple way-
finding, and consistent brand signage, the graphics balanced out the hard, rustic feel
of the space. These complimentary elements elevated the overall look of the store.
Each store is unique with signage and maps highlighting local landmarks and
geography, for a more custom shopper experience.
With the store design approximately 40,000 square feet, the space is flexible and
competitively sized in order to more successfully rollout the concept to various real
estate spaces in the near future.
About the Designer/Company
No information has been provided