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Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners
Global Lives, Method | International Design Awards Winners

Global Lives

CompanyMethod
Lead DesignersMelissa Martin
ClientDerek Kim
Prize(s)Honorable Mention
Entry Description

Global Lives is a volunteer-based creative collaboration
focused on the cultivation of empathy by documenting
human experience through film. With their website being
the most accessed touchpoint for the brand, Global Lives
asked Method to design a new online experience that
enabled visitors to engage with their rich video content
in meaningful ways. The initiative included defining a
flexible system architecture, interaction model, brand
identity and visual language.

The challenges of the project included designing a
powerful, flexible identity and visual language that more
accurately communicates the Global Lives mission and
philosophy of connectedness, empathy and diversity. By
providing copywriting guidance, formatting standards
and photography styling guidelines, Global Lives is now
able to achieve higher quality and succinct storytelling
through their website. Method created a dynamic identity
system that was extended to both online and offline
experiences with an experience strategy that clearly
articulated the overarching design principles,
emphasizing ties to the resulting interaction framework,
identity system and visual language. Through
successfully developing a user experience that presents
the rich video content in approachable and meaningful
ways, the new website encourages participation and
provides easier access to resources for producers,
filmmakers, educators and curators.

Method equipped Global Lives with a fresh and powerful
identity and user experience able to build brand
credibility, awareness and secure future funding through
a new NEA grant acquired this past month. A phased
approach focused on a foundational design is being
developed that could support later extension to include
more advanced features. Phase 2 is currently being
implemented, and will center the experience on video,
making it more accessible, approachable and meaningful
to the general public.