Project: "Campari Gift Box"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira/ Ingrid Lafalce / Samia Jacintho Assistant designers: Danilo Helvadjian/ Vanessa Miura, Brazil
Category: Print, Professional
User's Profile : User's Profile

Entry Description: Development of a special edition gift box to celebrate the launch of Campari's new bottle and packaging design in Brazil. The gift pack is lined by red fabric, the brand's signature color, and closed with a unique golden lock, which when unlaced, opens the packaging as a book, revealing within its pages a unique narrative which takes consumers through a retrospect of the brand's evolution across the years, passing through its previous iconic bottles to finally find, nested within the box, Campari's new bottle.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com