Designer(s): Creative director: Gustavo Piqueira
Design: Gustavo Piqueira / Samia Jacintho / Danilo Helvadjian, Brazil
Category: , Professional
User's Profile : User's Profile
Publishing House posters developed for the Frankfurt Book Fair.
To move away from a traditional book fair aesthetic — mainly focused on books, or shelves, for example — the main graphic element explored was the publishing house's logo, replicated and spread across the posters, interacting with varied words and images to create impactful visual narratives, which not only catch the visitors attention, but arouses their curiosity.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in SĂŁo Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex canâ€™t be boxed in the traditional â€śagencyâ€ť or â€śdesign studioâ€ť terms. To know more, please access: www.casarex.com