Project: "Frankfurt Posters"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho / Danilo Helvadjian, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: Publishing House posters developed for the Frankfurt Book Fair. To move away from a traditional book fair aesthetic mainly focused on books, or shelves, for example the main graphic element explored was the publishing house's logo, replicated and spread across the posters, interacting with varied words and images to create impactful visual narratives, which not only catch the visitors attention, but arouses their curiosity.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com